BSc (Hons) Digital Marketing

The BSc (Hons) Project Management with Foundation Year is designed for aspiring project managers who want to gain the skills, knowledge, and confidence to lead successful projects in a wide range of industries. The program begins with a foundation year, providing essential academic skills and an introduction to key concepts in management, communication, and problem-solving.

During the foundation year, students build a solid grounding in study techniques, business fundamentals, and team dynamics, preparing them to thrive in degree-level studies. The core degree focuses on project management methodologies, risk management, planning, budgeting, leadership, and stakeholder engagement.

With a balance of theoretical learning and practical application, students will engage with real-world scenarios, case studies, and group projects to develop critical thinking and decision-making skills. This course is ideal for those aiming to excel in fast-paced, project-driven environments across sectors such as construction, IT, business, and events management.

Key Features:

  • Foundation year offering a structured introduction to university-level study and project management principles.
  • In-depth exploration of project management techniques, tools, and best practices.
  • Opportunities to apply learning through industry-relevant projects and case studies.
  • Development of transferable skills in leadership, teamwork, and strategic planning.

Graduates will be well-prepared for a variety of roles in project management or further professional qualifications, contributing to their success in managing complex projects in today’s globalized economy.

Course Info

Foundation Year

• Preparing for University Success Exploring the Business Environment
• Advancing your Academic Skills
• Becoming an Effective Leader
• Planning for Your Future Success
• Investigation & Innovation Project

Level 4

• Understanding Digital Marketing (20 credits)
• Content Production (20 credits)
• Audience Fundamentals (20 credits)
• Managing Social Media (20 credits)
• Building Digital Platforms (20 credits)
• Resource Management (20 credits)

Level 5

• Digital Advertising (20 credits)
• Search Engine Optimisation and Copywriting (20 credits)
• User Experience Design (20 credits)
• Digital Marketing Campaigns (20 credits)
• Research for Digital Marketing (20 credits)
• Digital Internship (20 credits)

Level 6

• Digital Marketing Analytics (20 credits)
• Global Brand Management (20 credits)
• Digital Marketing Strategy (20 credits)
• Strategic Customer Experience Design (20 credits)
• Digital Public Relations (20 credits)
• Digital Marketing Showcase (20 credits)

Course Fees

• Foundation Year - £9,250
• Level 4 - £9,250
• Level 5 - £9,250
• Level 6 - £9,250

Career Prospects

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist/Manager
• PPC (Pay-Per-Click) Specialist
• Content Marketing Manager
• Email Marketing Specialist
• E-commerce Manager
• Influencer Marketing Manager
• Digital Analytics Specialist
• Brand Strategist (Digital Focus)
• Affiliate Marketing Manager
• UX/UI Designer (Digital Marketing Focus)
Salary Expectations:
Salaries can vary depending on the role, experience, and location:
• Entry-level positions typically start from £22,000 to £30,000 per year.
• Mid-career professionals can expect salaries between £35,000 and £50,000.
• Senior roles, such as Digital Marketing Manager or Head of Digital Marketing, can earn
between £50,000 and £80,000+, depending on the company and location.
In summary, a BSc (Hons) in Digital Marketing provides graduates with a wide range of
career options in a fast-paced, dynamic field. The demand for digital marketing
professionals is high, and with the right skills and experience, there are significant
opportunities for career growth and advancement in various industries.

Further Information

What is blended learning?
Blended learning is where you study 8 hours a week in class spread over 2 days that’s 4
hours each day, and 25 hours a week of independent learning through ilearn.
Study centres:
The study centres where you can do blended learning are in London Ealing, London Tower
Hill, London Holborn, Manchester and Birmingham.
Graduates with a BSc (Hons) in Digital Marketing have excellent career prospects, as digital
marketing is a rapidly growing field driven by the increasing importance of online
presence for businesses. Here are some potential career paths and opportunities for
digital marketing graduates:

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